6 Facts to Know About COVID-19 Vaccination for Children
Centers for Disease Control and Prevention (CDC)
When it comes to vaccinating children, having clear and accurate information is essential. This project focused on creating an engaging educational video that helps viewers get the facts straight about COVID-19 vaccination for kids.
The goal was to translate complex public-health guidance into clear, approachable messaging that parents, caregivers, and the general public could easily understand. The video presents six essential facts through a concise narrative structure, supported by visual storytelling, thoughtful pacing, and an accessible tone that prioritizes clarity and trust.
FULL PROJECT CREDITS
Client: CDC National Center for Immunization and Respiratory Diseases (NCIRD)
Executive Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Associate Creative Director: Cassie Deogracia
Senior Art Director: Melissa Pierce
Art Director: Emily Spitler
Art Director: Dani Simmons
Account Executive: Keenan Farrar
Animation: Castano Group
INFO
Created in 2022 with Brunet-García
PROJECT ROLE
Art Direction, Illustration, Storyboarding